Still Parents Podcast

Project: Branding for The Lily Mae Foundation’s, Still Parents Podcast.

The Still Parents Podcast was set up in 2020, providing a platform for men who have faced the heart breaking loss of a baby to openly share their experiences. Baby loss does not discriminate and this platform allows men to have a voice and understand that it is okay not to be ok.

Name creation is never a simple task but after many ideas
The Podcast name finally felt right. It simply means that at
whatever gestation a parent's baby dies, they are ‘still parents’.
The branding is clean, bold and has the feeling of strength in the choice of typography. The Strength you have to find after the
loss of a baby is like no other. 

The colour palette incorporates the purple from The Foundation’s brand linking the two brands together. Once I had created the branding look and feel I produced a style guide that showcased
the colours, the fonts and styled social media designs.