Insight Reports

Curating elegant on brand Insight Reports, ensuring they evoke
the research that has been carried out and the overall topic of
the document.

When the market research is carried out this can create a lot of graphs and charts. I thoroughly enjoy the challenge of making them as on brand and bespoke as I can, using brand colours, elements from a clients logo, incorporating icons all form a way of making graphs and charts more engaging to the end reader. Graphs and charts don’t have to be dull and lifeless. 

How I work on Insight Reports:
It is really important to me when working on Insight Reports that
I read through the word document sent from the client to digest
the content, giving me a true understanding and feel for the report.
This allows me to mark up the word document,  highlighting words
or strong sentences to use as pull outs in the document and produces initial sketches for various layout designs.