The power of illustration

As soon as I saw The Waitrose Food Magazine in July I knew it was going to be special… ⁠

I want to raise a glass to Waitrose for their empowering Food Magazine for July. It is beyond exciting seeing all the varying illustration styles in the magazine. The recipes and final dishes are all captured through illustrations and it doesn’t make me want to eat the dishes any less because it’s not a photograph. ⁠
Never underestimate the power of a well crafted beautifully styled illustration.⁠

Illustrations have a way of bringing personality and joy onto a page. You simply can’t beat a hand drawn piece of artwork. ⁠
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Have you ever considered bringing illustration into your brand? Or are looking for something bespoke?⁠

If you would like to chat about how I can help your business by bringing styled illustrations in, please drop me an email: kathryn.philpott@icloud.com
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